|Techno Classica Essen 2020|
world's largest classic car show, from 25th* to 29h April 2020
The 190,000 people from more than 40 countries who are expected to visit this year's TECHNO-CLASSICA ESSEN between 25th and 29th March will find a show that is even more attractive, even more spectacular and even more informative than in the past. Now that the organisers, S.I.H.A., have completed the main preparations, the news from the world's largest classic car show is promising: With over 1,000 exhibitors, all the halls with more than 120,000 square meters of exhibition space are fully booked. The more than 300 car dealers will have no less than 2,500 vintage, classic and prestige automobiles and young classics for sale. And more than 150 clubs will be there, making TECHNO-CLASSICA ESSEN the largest classic car club forum in the world this year, too.
This year has seen yet a further increase in the level of interest from international exhibitors - evidence of the unmatched global drawing power of TECHNO-CLASSICA, taking place in this year's world capital of culture. The number of suppliers from abroad has risen again this year - S.I.H.A. received applications from more than 30 countries, including Spain, Argentina, France, Sweden, Portugal, the USA and Italy. Some 1,000 accredited international journalists will be reporting worldwide on TECHNO-CLASSICA.
The carmakers appreciate the drawing power of TECHNO-CLASSICA, too: Traditionally TECHNO-CLASSICA provides the world's largest forum for the major carmakers to stage their - usually very spectacular and elaborate - presentations of their historic cars and relay their message to a global public. And nothing has changed in 2020, despite the slowdown in the automobile industry: This year again, all the major carmakers are going all out to impress the public with their historic presentations, despite drastic belt-tightening in other areas - showing that they recognise the historic dimension as an important economic factor. After all, the German classic car market has a volume of more than 5.5 billion Euros p.a.
Although some of the carmakers are keeping the details of their stand presentations secret until right before TECHNO-CLASSICA opens its doors, others are happy to reveal some information at this early stage, for example:
Mercedes-Benz will be taking a look back over its sporting past and showing that the brand with the star has always built fascinating, out-of-the-ordinary high-performance cars. The Stuttgart-based company is taking the launch of the new SLS as an opportunity to present super sports cars from the last 100 years or so. Beginning with the Mercedes simplex from 1902 to the SSK, the 300 SL, right up to the C 111 and the SLR McLaren - these fascinating dream cars testify to the noble ancestry of the new SLS. The huge Mercedes-Benz stand in hall 1 will also present current offerings from the young classics range, showcase the work of the Mercedes-Benz Classic Center, and inform visitors about the well-assorted range of spare parts available for Mercedes-Benz classic cars. And Mercedes-Benz will be giving the recognised German and some international Mercedes-Benz clubs the opportunity to present themselves and their services to a wide public.
In hall 12 BMW will be celebrating the BMW 328's success in the 1940 Mille Miglia: 70 years ago Hanstein/Bäumer drove the legendary BMW 328 touring coupé to victory in the famous road race. BMW will also be presenting highlights from the history of the Mini to demonstrate the variety of different models - also with a view to the group's New Mini. The works presentation, which will also highlight the efficient spare parts system, will be suitably framed by the clubs and their various offerings. BMW are also planning a memorial exhibition to mark the 100th anniversary of the birth of Georg "Schorsch" Meier, the famous German racing driver who died in 1999. This year also marks the 30th anniversary of the BMW G/S, the first multiple-cylinder Enduro motorbike, and the 25th anniversary of the BMW M3.
As in previous years, the Volkswagen Group will be taking over a large part of hall 7. This year's presentation will remind visitors that SUVs, fun cars and crossover vehicles - from the 181 to the Touareg II, which is being rolled out in the spring - are rooted in a tradition that goes back 40 years. On display will be the last production VW 181, as well as a VW Tarek, a VW Golf Country (which, incidentally, is celebrating its 20th anniversary), a VW Dune Buggy, and a VW Iltis - which won the Paris Dakar no less than 30 years ago, in 1980. A further focus will be provided by the 1st International K70 Club, with two VW K70s owned by club members: It was 40 years ago that the NSU-developed car came on the market.
The museum run by the Volkswagen AutoMuseum Foundation will be exhibiting two cars to mark 75 years of the Volkswagen Beetle: a VW 3 replica of the 1935 original and the "50 Years of the Beetle" anniversary car from 1985. An eye-catcher from the VW Classic Parts division is the 1952 "pretzel-window" Beetle, known affectionately as the "pea" because of its green colour. Two Beetle fans entered last year's Panamericana in this car.
For VW it's very important that all the divisions - Volkswagen Classic, Volkswagen Commercial Vehicles, and Vintage Cars and AutoMuseum/Classic Parts Center - should share one common design to show that they are all part of the Volkswagen family.
The Autostadt in Wolfsburg, with the ZeitHaus, a museum that includes all the marques that go to make up the VW Group, is celebrating its 10th anniversary this year and points out that, with more than 2.2 million visitors in 2009 alone, it is the most-visited automobile experience in the world. With 11 fascinating cars, all based on the Beetle chassis, the Zeithaus will be showing how special bodies changed the face of the Beetle. The rarities include, for example, a Rometsch Beeskow cabriolet and coupé, a Beutler special cabriolet, a Volkswagen 14A Hebmüller cabriolet, a VW Denzel sport, and further little-known highlights from Volkswagen's history.
Audi, which also belongs to the VW Group, will be celebrating "30 years of the Quattro" at TECHNO-CLASSICA. The Ingolstadt-based company is presenting five cars fitted with the permanent four-wheel drive: the 1980 Quattro, the 1987 Audi coupé Quattro, the 1993 Audi RS2, the 1995 Audi S2 coupé and the Audi V8 DTM. The latter is celebrating its 20th anniversary: It was in this four-wheel drive V8 that Hans-Joachim Stuck brought the exciting season to a close with a victory in the last race of the 1990 German Touring Car Championship. The 700 square meter stand in hall 7 also houses the Audi museum mobile, the Audi Club International (ACI), the umbrella organisation for all Audi clubs, as well as all the clubs for the predecessor makes.
At their stand, Porsche will be celebrating their first Le Mans victory 40 years ago, when Hans Herrmann and Dick Attwood triumphed over the rest of the field in their 917. The Zuffenhausen-based sports car makers will be showing the 911 GT1 98, in which the Porsche works team took their 16th overall win in Le Mans in 1998, coming in first and second - almost 50 years to the day after construction of the first Porsche sports car was completed. The Porsche clubs will also be on hand to inform visitors, and there will be a restoration project in progress from the factory.
Ford is again to be found in hall 3 with a Ford club stand - the focus this year will be on the anniversaries of the P3, nicknamed the "bathtub" (50 years), and the Kundsen Taunus (40 years).
2010 marks the 100th anniversary of the Alfa Romeo marque - a good reason for the Italians to put on a large special exhibition. Organised by the works museum in Milan, Alfa Romeo will be showing an impressive cross-section from 100 years of the company's history. The details are still being kept under wraps, but the firm is sure to be presenting a whole raft of automotive treats for visitors' delectation.
Citroen will be presenting the new DS 3 alongside its historic counterparts, but is keeping mum about further highlights. On the "Citro?n Street" set up by the clubs, the focus will be on the 40th anniversaries of the Citro?n SM and the Citro?n GS.
On the occasion of the rollout of the new RCZ coupé, Peugeot will be presenting a retrospective of the Peugeot coupé tradition. The plan is to exhibit, among others, a Peugeot 404 coupé, a 504 coupé and the 104 Z - after all, the "Z" in the RCZ type designation is a wink to the small 104 coupé from the 1970s. As in previous years, the Peugeot stand will be designed in cooperation with the Peugeot Lions Club and the Peugeot 504 Coupé/Cabriolet Club. Peugeot are also celebrating a big anniversary this year - 200 years of the marque.
Volvo will be putting on a very special show this year: 75 years of the Volvo PV 36 Carioca - a streamlined design that was named after a Brazilian dance that was fashionable at the time. The Swedes will be exhibiting three of these cars, of which only 400 were built in all.
Other carmakers such as Ferrari, Bentley, Bugatti and Seat are not yet divulging any details as to what their stands will hold in store for TECHNO-CLASSICA visitors.
Even now, however, long before TECHNO-CLASSICA opens its doors to the public, the organisers are able to draw a positive balance: The vintage and classic car scene is bucking the negative trend, and the carmakers are showing their respect for that by this year again using Essen as a stage for spectacular retrospectives that are unmatched by any other classic car show worldwide.
Car dealers will also be present in force at TECHNO-CLASSICA, making it a global marketplace for vintage and classic cars. The profusion of young classics, collector's cars, classic and prestige cars makes this the world's largest offering of historic cars under one roof. But what's particularly impressive is not only the quantity, but also the quality: To please the discerning and critical TECHNO-CLASSICA public, professional dealers will be bringing their top-notch offerings from their showrooms to the exhibition halls in Essen.
This year offers especially good prospects of more-than-satisfactory sales figures. More and more people are discovering that classic cars are a sound investment. And, compared to securities and gold, they have one inestimable benefit, besides the promise of good profits - their owners can indulge in the sheer pleasure of driving them, secure in the knowledge that they have a crisis-proof investment stashed away in the garage. And this is borne out by figures recently published by the Verband der Automobilindustrie, Germany's automobile industry association: According to the Deutsche Oldtimer Index (DOX) set up in cooperation with Classic Data, vintage and classic cars are a safe investment - with a 73% increase in value over ten years. And the trend shows no signs of slowing down.
The last decade has marked an increasing trend that has developed into a real TECHNO-CLASSICA tradition: More and more automotive suppliers are extending their range of products to include parts for classic cars and are proudly presenting themselves and their products at TECHNO-CLASSICA, as are the producers of high-quality tools and workshop fittings. The range of new parts for classic cars is growing all the time and will be showcased at TECHNO-CLASSICA.
That also applies to the over 250 suppliers of classic spare parts: By grouping most of them in halls 2, 5, 6, 8 and 9, the organisers are making sure that visitors on the look-out for historic parts will quickly be able to find what they're looking for instead of having to search all over. And there will be plenty of treasures for model car collectors to discover at TECHNO-CLASSICA, too: More than 75 model car suppliers make TECHNO-CLASSICA a veritable treasure trove for the miniaturists among the car enthusiasts. And the model makers also use TECHNO-CLASSICA as a stage to present themselves and their latest creations.
TECHNO-CLASSICA also attracts collectors of automotive art and paper memorabilia - paintings, posters, brochures and other kinds of literature. With some 30 art dealers, 40 professional suppliers of paper memorabilia, and many automobilia sellers, visitors will be able to entertain themselves with a range of products that exceeds those available at other shows in terms of both quantity and quality. Many dealers prefer to offer their classic products for sale via the classic sales channels rather than on the internet. Which gives TECHNO-CLASSICA the edge here, too: Visitors who take the time to browse are likely to discover some rare gem that would never make it to the world wide web.
Satisfied customers are good for business - and the promise of good business means that most of the professionals have high expectations of TECHNO-CLASSICA: The financial meltdown has more or less spared the international classic car scene. As an economic factor vintage and classic cars are continuing to show stable growth.
"Crisis? What Crisis?" is the title of an album recorded by the rock group Supertramp 35 years ago. A sentiment echoed by the organisers of TECHNO-CLASSICA. For good reason: Unscathed by the slump in the auto industry, the world's largest vintage, prestige and classic car show continues its path of strong and steady growth.
And last, but not least: Ruhr, the 2010 World Capital of Culture has as its motto "New Energy is Being Generated Here. It's Called Culture". TECHNO-CLASSICA ESSEN is one of the city's 'energy-generation plants', promoting and propagating automotive culture and spanning a bridge between history and tradition and today's world - in an altogether attractive and exciting way.
World Show for Vintage, Classic and Prestige Automobiles,
Main Press Conference: Tuesday, 24th April 2020, Essen Exhibition Centre.
Techno-Classica Essen 2019 - Facts and Figures:
190,900 from 41 countries
Advance ticket sales: +49 (0) 201 - 72 44 290
If you require exhibitor information for Techno Classica Essen then click here
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