Techno Classica Essen |
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With their group brands, the Volkswagen Group traditionally occupies the large hall 7 of TECHNO-CLASSICA - just as this year. Nine brands from seven European countries belong to the group, providing for total sales to the amount of 126.9 billion Euros (2010): Volkswagen, Audi, SEAT, Skoda, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania. Except for the commercial vehicle manufacturer Scania, all VW brands are presented directly adjacent to each other from 21st to 25th March 2012 at TECHNO-CLASSICA. They are joined by the Autostadt, which however, as an own Volkswagen affiliate without brand status, plays a special part, and for the first time, Dr. Ing. h. c. Porsche AG, whose classic division was previously presented in exhibition hall 3. The key topic of the VW Group brands in this year is "Sporting Elegance" - elegant, sporting automobiles and of course competitive vehicles are in the focus. The Volkswagen
brand exhibition stand with a size of about 400 square metres will impressively
illustrate the issue of motor sports with seven rally cars: As in the previous year, entertainment is provided in 2012 on the Volkswagen brand area: there are photo and film presentations of all brands of the Volkswagen Group in a tower, and those who like to have their photo taken in a classic ambience, can take home the print of his/her portrait as a souvenir. In addition, computer terminals are installed for visitors of TECHNO-CLASSICA to virtually submerge into the world of Volkswagen Classic - and thus be able to enjoy pure infotainment. And those who want to know for sure, can get detailed information in personal discussions with team members of Volkswagen Classic. A rest area with a beverage bar is integrated in the exhibition area. Of course, the legendary VW curry sausage - it is offered right next to the exhibition stand of Volkswagen Commercial Vehicles. |
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